Home | Albert Capistran | Marketing & Business Strategist

Helping growth-driven HEALTHCARE & EDUCATION organizations master marketing and digital storytelling.

SERVICES

SKILLS & CERTIFICATION

LET'S TALK!

Marketing that Moves the Valley Forward.

About

Marketing Director | Strategic Brand & Growth Leader | Multicultural & Healthcare Marketing Specialist

My Story: Growing up in an entrepreneurial household, I learned early on that thoughtful marketing drives success. That understanding has shaped my career: I help organizations grow and communities thrive through strategic, data-driven marketing. I’ve led digital campaigns for healthcare practices like Vitality Family Medical Group and The LC Aesthetics, created institutional campaigns for UTRGV, and built community-focused events for nonprofits.

Today, I’m exploring how AI‑powered tools such as predictive analytics and generative content can personalize storytelling, enhance efficiency, and deliver measurable impact. Highlights include:

Leading Vitality’s growth through data-informed social media campaigns, improved online reviews, and a patient-focused website.
Blending strategy, creativity, and numbers to tell stories that resonate and drive results.
Solving problems innovatively and making processes more efficient across healthcare, higher education, and event marketing.

Outside of work, I’m a fitness enthusiast, UX hobbyist, and cat dad, always seeking balance, growth, and inspiration.

SKILLS & CERTIFICATION

SERVICES

Albert Capistran | Marketing Expert & Business Strategist

Services

Marketing Strategy

Crafting tailored marketing strategies that align with the client’s vision, brand identity, and business objectives.

Brand Development

Creating impactful brand identities through comprehensive market analysis, creative storytelling, and visual design.

Digital Campaigns

Designing and executing digital campaigns that drive engagement, conversions, and brand loyalty.

Community Engagement Consulting

Guiding businesses in developing community engagement initiatives that foster meaningful connections and social impact.

AI Marketing Optimization

AI in marketing helps businesses unlock smarter insights, personalize customer experiences, and automate strategies that drive measurable growth.

Portfolio & Project Work

Building A Marketing Strategy: Vitality Family Medical Group

Collaborating with Vitality Family Medical Group, the goal was clear: to create a brand that felt both professional and personal; one that reflected the heart of family medicine while inspiring trust and energy in every patient interaction. From the ground up, I helped shape Vitality’s marketing strategy and brand identity, ensuring that every touchpoint, from the website to social media, told a cohesive story of wellness, accessibility, and genuine care. I built and managed

Building a Brand: The LC Aesthetics

When The LC Aesthetics was just an idea, I set out to build more than a logo or color palette... I wanted to create a brand experience that reflected confidence, clarity, and care. From the very beginning, my goal was to design an identity that made every client feel seen, informed, and empowered. I developed the visual foundation, from sleek, minimal branding to a refined tone of voice, that communicated professionalism while maintaining warmth and approachability. Every des

Revamping Social Media Prescence: Westbook Clinic

At Westbrook Clinic, my goal was to help redefine how the organization connected with the community, both online and in person. As a Social Media Specialist, I developed a cohesive digital brand that reflected the clinic’s commitment to accessible, patient-centered care. Through strategic storytelling, I created campaigns that made complex healthcare topics easy to understand and inspired patients to take proactive steps in their care journey. I worked closely with leadership

PROJECT WORK

Philosophy

Empowering Growth

I believe marketing is about clarity, trust, and connection. Guided by data, I measure success through results; however, I also value the human side of impact, which includes making lives easier, strengthening communities, and building lasting trust.

My approach blends analytics, innovation, and simplicity to help organizations grow with purpose within healthcare, higher education, and specialized communities.

Testimonials & Collaborations

Vitality Family Mecial Group

“Working with Albert has been transformative for Vitality Family Medical Group. From growing our social media presence to redesigning our website for clarity and patient accessibility, Albert has helped us connect with more patients than ever before. He combines creativity with data-driven strategy, and his ability to turn ideas into measurable growth has been invaluable. Beyond the numbers, Albert brings passion and genuine care for our team and community, which makes all the difference. We’re grateful to have him guiding the marketing operations side of our practice.”

— Sarah Adkins, Nurse Practitioner & Co-Owner, Vitality Family Medical Group

Westbrook Clinic | VAC South Texas

“Albert played a key role in shaping Westbrook Clinic & VAC's community presence and digital identity. Through his thoughtful approach to social media and branding, he helped create a clear and compassionate message that guided patients on their path to care and strengthened trust within our community partnerships. His work elevated not only our visibility but also how we connect, educate, and serve.”

— Pedro Coronado, Deputy Chief of Organizational Development, Westbrook Clinic | Valley AIDS Council