Home | Albert Capistran | Marketing & Business Strategist

Marketing & Storytelling for growth-driven HEALTHCARE & EDUCATION organizations.

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EXPERIENCE SUPPORTING YOUR GOALS

10+ Years Experiece

Over 10+ Year of learning, evolving, & staying current as a Marketing Expert.

Master of Science in Marketing Educated

Persistent in Education that builds growth and a disciplined mindset to pursue innovation.

Leadership in Healthcare Marketing

Building a brand is about building an experience. In Healthcare its about building a comforting & trustworthy connection.

Networking

A career built on resources and partnerships that help grow the Rio Grande Valley, together.

LINKEDIN PROFILE

About

Marketing Director | Strategic Brand & Growth Leader | Multicultural & Healthcare Marketing Specialist

My Story: Growing up in an entrepreneurial household, I learned early on that thoughtful marketing drives success. That understanding has shaped my career: I help organizations grow and communities thrive through strategic, data-driven marketing. I’ve led digital campaigns for healthcare practices like Vitality Family Medical Group and The LC Aesthetics, created institutional campaigns for UTRGV, and built community-focused events for nonprofits.

Today, I’m exploring how AI‑powered tools such as predictive analytics and generative content can personalize storytelling, enhance efficiency, and deliver measurable impact. Highlights include:

Leading Vitality’s growth through data-informed social media campaigns, improved online reviews, and a patient-focused website.
Blending strategy, creativity, and numbers to tell stories that resonate and drive results.
Solving problems innovatively and making processes more efficient across healthcare, higher education, and event marketing.

Outside of work, I’m a fitness enthusiast, UX hobbyist, and cat dad, always seeking balance, growth, and inspiration.

SKILLS & CERTIFICATION

SERVICES

Albert Capistran | Marketing Expert & Business Strategist

Services

Marketing Strategy

Crafting tailored marketing strategies that align with the client’s vision, brand identity, and business objectives.

Brand Development

Get recognized. I can help businesses build a brand by crafting unique narratives and visuals that resonate deeply with their customers, leading to lasting loyalty.

Campaign Development

Helping clients develop comprehensive marketing campaigns by combining innovative digital designs, impactful copywriting, and strategic execution planning for their target audience.

Community Engagement & Event Sales

Through marketing, I assist clients in gaining momentum for their community projects and events, enhancing visibility and driving sales growth.

AI Marketing Optimization

AI in marketing helps businesses unlock smarter insights, personalize customer experiences, and automate strategies that drive measurable growth.

Website Creation & UX

I help clients bring their vision to life by creating stunning websites and enhancing user experiences through thoughtful UX design.

CONTACT

Portfolio & Project Work

Building A Marketing Strategy: Vitality Family Medical Group

Collaborating with Vitality Family Medical Group, the goal was clear: to create a brand that felt both professional and personal; one that reflected the heart of family medicine while inspiring trust and energy in every patient interaction. From the ground up, I helped shape Vitality’s marketing strategy and brand identity, ensuring that every touchpoint, from the website to social media, told a cohesive story of wellness, accessibility, and genuine care. I built and managed

Building a Brand: The LC Aesthetics

When The LC Aesthetics was just an idea, I set out to build more than a logo or color palette... I wanted to create a brand experience that reflected confidence, clarity, and care. From the very beginning, my goal was to design an identity that made every client feel seen, informed, and empowered. I developed the visual foundation, from sleek, minimal branding to a refined tone of voice, that communicated professionalism while maintaining warmth and approachability. Every des

Micro-Campaign & AI: Flamin’ Hot Flavor Meets RGV Life

by Albert Capistran I n a world where flavor meets culture, Cheetos Flamin’ Hot Dill Pickle takes center stage as more than a snack; it’s a mood, a movement, and a slice of Rio Grande Valley life. This micro-campaign uses AI-generated storytelling to reimagine how a beloved brand lives in everyday moments; from kitchen counters to campus desks, from shared laughs to bold fashion. By blending technology, humor, and cultural flavor, we explore how a national favorite becomes l

PORTFOLIO

SKILLS & CERTIFICATIONS

Testimonials & Collaborations

VITALITY FAMILY MEDICAL GROUP

“Working with Albert has been transformative for Vitality Family Medical Group. From growing our social media presence to redesigning our website for clarity and patient accessibility, Albert has helped us connect with more patients than ever before. He combines creativity with data-driven strategy, and his ability to turn ideas into measurable growth has been invaluable. Beyond the numbers, Albert brings passion and genuine care for our team and community, which makes all the difference. We’re grateful to have him guiding the marketing operations side of our practice.”

— Sarah Adkins, Nurse Practitioner & Co-Owner, Vitality Family Medical Group

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